Search Engine Optimization (SEO) is used so that search engines can get a better look at your website, and so that crawlers will be better at indexing your pages, and giving it a better, more appropriate ranking. Nowadays, everyone wants to be at the top of search results, but getting there is a lot harder than it might seem.
It involves quite a lot of time, patience and a bit of luck. The process of optimizing your website is not a one-time deal that you can do now and forget about it, it is constantly keeping an eye on critical points and making sure that they are always adjusted accordingly.
There is no one-size-fits-all solution here; what might work for you, might not work for some other business and vice versa. That is why it is essential to take your SEO strategy from the bottom up, and invest properly into each and every step.
The rule of thumb is that you should write for people primarily, but adjust it for search engines. After all, you want people to come to your website to find something relevant, interesting and engaging – this will naturally create a bond between you and your reader. On the other hand, having good content that uses particular keywords in a natural and meaningful way can only boost your success. If the content is good, no matter if it is a 2000 words essay, or only 300 words, people will share it on their social networks, which will create additional traffic.
Before you decide on the type of content you want to create, make sure to think of your target audience. Facebook is primarily used for, well, everything. Twitter comes second, but for example, Pinterest is used for images, and text comes second. YouTube focuses on videos, so it is pointless to write blog posts; it might be a better idea to create a vlog – even that can be optimized for search engines.
Keywords are a tricky thing; they are no longer as powerful as they once were, and too many keywords inside a single piece of content is called keyword stuffing. Search engines constantly evolve and change algorithms to combat techniques that only create spam. “Keyword” is a term that constantly appears in search queries and is extremely popular, which is why you want them on your website. You want to find a term that doesn’t have too much of a competition, you do not want to get buried under much stronger competition. If you want, you can do a comparison of search engine optimization services that are available by different SEO companies, and they can do that for you – it is their job after all.
This will cost, but in the end, you will have results and proper tools to increase your visibility. Google’s Keyword Planner is probably the most important tool for you to create and optimize your website and find organic traffic.
When you are sure that your website is optimally optimized, it is best to create some external links. Links can be internal, which is to say they connect different pages within your site, while external links come from, well, outside. Having lots of external links gives the impression of being a reputable source of information, which will increase your rankings. Having links on highly relevant websites means more than having an external link coming from a website with a low ranking. Anchor texts are important as well; they are the part of the text that is hyperlinked.
Adding a meta-description is also crucial. On WordPress, simple plugins like Yoast will help you with that. The meta description is a small snippet, or a description that tries to summarize a page and what you can expect there. It is usually used by search engines under the title in the search results, as that can help readers find what they’re looking for. If you do not create it yourself, search engine will create it for you, but why leave something so important to a random algorithm.
In the end, having superior content and optimizing it well will drive results for you. Using all the strategies mentioned above, you will certainly see improvements and an increase in visitors, which can help you and your business.
Jan 10, 2018 0